TRIBE
- People
TRIBE is a platform designed to connect businesses with micro-influencers on social media, offering a more cost-effective way to create engaging content and maximise reach through a network of influencers.
TRIBE faced significant challenges in accelerating their revenue growth within Australia due to difficulties in attracting high-caliber tech and sales professionals. Despite their best efforts, the intensely competitive job market made it hard to find the right candidates. They had primarily focused on the active candidate market, which represented less than 20% of the potential candidates available.
Previous attempts to work with consultants in Australia were unproductive, yielding minimal results. Differing opinions within the executive team regarding roles and ideal candidates further complicated the recruitment process. In addition to this, TRIBE’s branding wasn’t optimally positioned to attract top talent, as their online presence emphasised customer-centric content over career opportunities or employer branding.
TRIBE partnered with Imminently to revolutionise their recruitment approach. Imminently began with a series of discovery sessions to understand TRIBE’s challenges, collaborating closely with the C-suite and conducting interviews with team members to grasp their dynamics and culture. This process enabled the creation of a tailored talent strategy.
Imminently then developed and launched a mobile-responsive TRIBE careers site that showcased the brand while emphasising TRIBE as an employer. The site featured high-quality videos from the Founder and Hiring Manager, offering candidates a personalised and valuable engagement experience.
Utilising Imminently’s passive candidate targeting methodology and tools, the available talent pool for TRIBE significantly expanded. Candidates appreciated the quality of outreach and felt engaged in authentic conversations with the leadership team, heightening their interest.
In a matter of weeks, Imminently transformed TRIBE’s market position and brand while refining the ideal candidate scope in alignment with the executive team’s vision.
Key activities
- Established an effective talent acquisition process
- Redefined TRIBE’s brand to prospective employees
- Implemented an innovative hiring process that received highly positive feedback from the market
Key activities
- Market research and fit analysis to inform business & technical design
- Design and implementation of brand, visual identity and marketing
- Design and implementation of entire product with embedded cyber security operations
Outcome
Traction
- Headhunting and engagement with passive candidates yielded an outstanding 85% response rate, a significant improvement over the industry average of 30%.
- Maintained alignment with TRIBE's requirements, achieving a 100% presentation-to-interview ratio, ensuring an efficient and successful talent acquisition process.
Next steps
- Designed innovative identity contract concept
- Led comprehensive service design process
- Built brand, visual identity, and marketing assets
- Launched MVP in 3 months with ongoing agile product development
