DataBench
- PrivacyTech
DataBench is a privacy-focused data management platform for enterprise.
It enables businesses to conduct thorough scans, providing insights into Personally Identifiable Information (PII) across their data repositories. Armed with this understanding, businesses can proactively address PII data by taking actions like removal, relocation, or updates. Moreover, it facilitates end-users in requesting information about their stored data.
This approach emphasises compliance with privacy regulations, helping businesses meet their legal obligations. Simultaneously, it builds trust with customers by showcasing a firm commitment to handling PII data with the utmost care and diligence.
Imminently was engaged by DataBench to deliver an initial prototype to facilitate a patent application. In 6 weeks, Imminently was able to understand their problem domain, conduct service design, design a comprehensive user experience, build the prototype, produce an investment pitch deck and an explainer video.
This has allowed DataBench to establish a more robust and comprehensive showcase of their product idea, move towards beta pilots, and conduct user testing to guide future development. Imminently’s methodology and Fabric allowed DataBench to achieve their core requirement at greater pace, at a lower cost, and with enduring value by ensuring they didn’t need to throw away the prototype. This has now positioned DataBench to confidently conduct real-world customer pilots, bring forward their revenue projections and investment raising plans.
Key activities
- Human centric design process
- Targeted idea validation & verification
- Integrated brand development
Key activities
- Accelerated time-to-market through rapid prototyping
- Achieved core requirements at a lower cost compared to traditional development approaches
- Full product development roadmap, plan and costing
- Improved investment and revenue prospects with a strong prototype and supporting materials in hand
Outcome
Traction
- Leveraged the engineering design and artefacts to complete Intellectual Property submissions.
- Successfully garnered the backing of current investors to bolster a more substantial capital fundraising effort.
- Secured early interest for initial beta customers.
Next steps
- Commence the next significant capital raise to further develop the product and scale sales and marketing.
- Conduct user research testing of the product with beta customers.
