BlueKee
- PrivacyTech
BlueKee is a privacy protection app that safeguards businesses and individuals’ digital identity from fraud and scammers in both the digital and real world.
Allowing users to verify their identity and then be in control of what information they give business and other organisations.
When an organisation requests information from a user, they can review an ‘identity contract’ that outlines what information is being requested and make decisions to release some, none or all of the data to the provider.
BlueKee empowers individuals with self-sovereign identity sovereignty, ensuring individuals can control the release of their personal information to organisations.
When BlueKee approached Imminently with their vision, we embraced the challenge. The result? A groundbreaking digital identity solution, including a mobile app and identity contract management portal.
Imminently orchestrated the complete BlueKee solution, including the marketing approach, microsite, and sales materials. We also developed the BlueKee mobile app with identity verification features and built the portal for seamless identity contract management and digital assurance integration for organisations. As BlueKee’s embedded R&D partner, Imminently provides ongoing innovation and support.
Key activities
- Market research and fit analysis to inform business & technical design
- Design and implementation of entire product with embedded cyber security operations
- All technical design, including architectural plans.
- All content and marketing design and development, including marketing automation, website, and socials
Key activities
- Designed innovative identity contract concept
- Led comprehensive service design process
- Built brand, visual identity, and marketing assets
- Launched MVP in 3 months with ongoing agile product development
Outcome
Traction
- BlueKee secured significant capital over the last year as they demonstrated the ability to rapidly develop a highly secure and uniquely innovative product in the Digital ID arena.
- This speed of execution and ability to spend less on R&D has allowed them to scale their sales and marketing team to grow brand awareness and customers.
Next steps
- BlueKee is expanding its customer base, with a particular focus on early successes in the call centre operations market. This expansion aims to offer stronger controls, ensuring digital identity assurance for both customers and operators, confirming the right person on the other end of the line.
